About

About us

Great research, analytics, and simulations require a blend of powerful techniques:

  • Expert research design and execution
  • Choice modeling, when possible, instead of ratings
  • Data science and reporting
  • Behavioral analysis and behavioral economics
  • Recommender systems
  • Simulations and scenario testing

What's the difference between good and great?

Great research helps you shape your market and leapfrog competition, has a shelf life of 10 to 20 years, and drives double- or triple-digit growth to your business. We want to help you with great research.

Good research keeps you current with competition, has a 1–3-year shelf life, and may bring 5% to 15% growth to your bottom line. A lot of firms want to help you with good research.

Great analytics illuminate paths to outstanding profitable and lasting business outcomes

Good analytics provide insights you can use

Great simulations show you how to win in the marketplace while sustainably improving profits

Good simulations give you insights to improve some part of your business, like customer satisfaction

Great partners work to make certain the results you achieve are worth far more than the cost of the partnership

Good partners provide what you want at a fair price

As we've proven over and over, great doesn't have to cost a lot to provide exceptional results, like these:

  • Consumer credit cards: 4x higher initial uptake than previous best, $250M incremental revenue in 6 months
  • Technology infrastructure: $4B incremental revenue per year
  • High-throughput genetic testing systems: $12B incremental revenue in 5 yrs
  • Business software: $1B incremental revenue within 3 months of launch
  • Integrated communications: reversed competitive encroachment, $1M incremental revenue in target, $7M across expanded markets
  • Hospital and lab testing equipment: 3x increase in CAGR
  • Diet ice cream: $8.5M increased profit
  • Research service bureau: 3x CAGR, $4M incremental revenue in first year, jumped 5 places in national competitive ranking by market share
  • Airline loyalty credit cards: $12M incremental revenue in six months
  • A dying brand in the portrait studio business outperformed their competition and got 20 years more life before finally succumbing to market pressure and shuttering
  • Financial software: built and tested a recommender system worth $25M per month in incremental revenue

Above results provided by clients.